WHAT ARE COOKIES?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner or service provider (in this case WSO) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognise your computer both when it visits the website or service in question and also when it visits certain other websites or services.
COOKIES SERVED THROUGH OUR WEBSITES
The specific types of first and third party cookies served through our website and the purposes they perform are described in further detail below:
ESSENTIAL WEBSITE COOKIES
These cookies are strictly necessary to provide you with services available through our websites and to use some of its features
Google Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you.
These cookies help Twitter improve and understand how people use their services, including Twitter buttons and widgets, and Twitter Ads.
OTHER TRACKING TECHNOLOGIES
We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites or, in the case of web beacons, opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our websites to another, to deliver or communicate with cookies, to understand whether you have come to our websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.
TARGETED ONLINE ADVERTISING
We may engage third party service providers to track and analyse statistical information from interactions with our Websites. We may also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our Websites and/or to manage and serve advertising on other sites.
COOKIES SERVED THROUGH THE SERVICES
Google remarketing ads: We may create and manage advertisements on the Google Display Network. To support this we install a Google tracking pixel that will recognise Site visitors via ads placed with the Google remarketing ads feature. These technologies facilitate the placement of advertising campaigns on the Google Display Network and enable WSO to provide reporting about the performance of these advertising campaigns. To refuse these cookies please click on the relevant opt-out link here: https://www.google.com/settings/ads/plugin
Facebook ads: We may install a Facebook tracking pixel on our websites through a Snippet. The Snippet also allows us to recognise site visitors via ads placed with the Facebook ads feature. These tracking technologies facilitate the placement of advertising campaigns on the Facebook platform. For more information about Facebook cookies, please click here: https://www.facebook.com/policies/cookies/
Product retargeting emails: Our product retargeting emails feature allows our users to promote new items or best sellers to their subscribers.
We may elect to use a feature known as “Landing Pages,” the use of that feature will permit additional cookies or tracking technologies to be employed. Landing Pages will have the option to set cookies on the device of any visitors to those pages.
HOW CAN I CONTROL COOKIES?
You have the right to decide whether to accept or reject cookies.
Website Cookie Preference Tool: You can exercise preferences about what cookies are served by visiting our cookie settings preference centre, available here: Privacy Settings. You can also exercise your Website cookie preferences by visiting the TRUSTe preference centre by clicking this link: http://preferences-mgr.truste.com/.
Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.
Do Not Track: Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our websites do not currently process or respond to “DNT” signals. WSO takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.